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AI Takes Center Stage: Apple and Samsung Embrace Generative AI for Smartphones
Artificial intelligence (AI) is revolutionizing the world, and smartphones are no exception. Following Google's lead with the Pixel 8 Pro, Apple and Samsung are poised to integrate generative AI into their upcoming flagships, the iPhone 16 and Galaxy S24.
Smartphones Get Smarter with AI
Industry insiders report that Apple and Samsung are actively pursuing AI integration into their next-generation devices. Leveraging the powerful A18 Bionic and Qualcomm Snapdragon 8 Gen 3 chipsets, the iPhone 16 and Galaxy S24 Ultra are expected to feature onboard AI capabilities similar to Google's Pixel 8.
Inspiration from AI Pioneers
While the exact AI implementations are still under wraps, Apple and Samsung will likely draw inspiration from successful large language models (LLMs) like ChatGPT, Bing Chat, and Google Bard.
Apple's AI Pursuit
According to Bloomberg, Apple is determined to catch up in the AI race, recognizing its current lag as a significant shortcoming. The company is reportedly testing its own LLM, codenamed "Ajax," but specific product integration plans remain unclear. However, Apple executives John Giannandrea and Craig Federighi are spearheading efforts to revamp Siri for the AI era.
Samsung's Bixby Gets an AI Boost
Samsung's Bixby is also set for an AI upgrade. SamMobile reports that the South Korean tech giant is pushing for AI integration before the Galaxy S24's launch next year. Sources suggest the S24 series will heavily utilize LLM-inspired features, including content and story generation based on user-provided keywords. Text-to-image generative AI and enhanced speech-to-text capabilities are also on the cards.
AI's Mobile Future
AI has demonstrated its potential, and devices like the Pixel 8 have proven its place in the mobile landscape. The question is whether Apple and Samsung's rapid AI adoption will mirror Google Bard's initial struggles.
While Google Bard has improved significantly, its early launch was met with a lukewarm reception, highlighting the challenges of catching up in a competitive AI landscape. Meanwhile, OpenAI and Microsoft's AI advancements have been so impressive that they've even revitalized the Bing search engine.
Apple's AI progress will likely remain under wraps. Still, we can expect more details about the Samsung Galaxy S24's AI capabilities as early as January next year if rumors of an early Galaxy Unpacked event hold true.
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